With our club competing in dragon boat competitions all around Australia with thousands of spectators, and participating in various social events, sponsoring with our club is a great way to market your company and products.
Our club has already become national champions in 2007 and 2008! These results require a lot of training to get to that level, which requires funds. So therefore, we require and are seeking sponsorship to give us financial support.
What are the Benefits?
Sponsorship creates image. For example, the first alcohol-free lagers of Guinness needed to get rid of their "wimpish" image. To do so, Guinness sponsored motor racing to advertise their non-alcoholic lager, Kalibur. By associating their product with such an intense sport, they developed a macho image, and before they knew it, their sales increased dramatically. The same example applies to sports drinks such as Gatorade, which has sponsored many sporting events and organizations to increase their company name - and where are they now? they're making millions of dollars and even being advertised on television all over the world!
Sponsorship improves company image. Dragon boat racing is a very financially-demanding sport (the rental of boats, training equipment, training facilities, coaches, etc). Companies who give to the community are often approved by the public - by sponsoring our dragon boat club, you will be perceived as putting people above profit, increasing the potential for more clients and customers. By sponsoring us, you give the public the right message, as well as advertise your product.
If you are interested in becoming our sponsor, feel free to contact us. We look forward to hearing from you!
